Friday, November 19, 2004

BT is changing the economics of broadcasting

BT is working on its Rich media solutions for years now and Stephen Gale of BT says they will change the economics of broadcasting. By offering cheap satellite links to stream material directly from location to a website as well as offering broadband TV.

He is right about that. Making it cheap to uplink AND the shift towards public MAKING content will drastically change the model!
The shift has already set in significantly with all population under 25 years. Crossmedia communication is the modus operandus here! It is not such a big step for some of these users to go and actually produce. I hope to show and proof to you soon that this is true.