Monday, February 21, 2005

Games and Storytelling

Mjammie .. Sonja Kangas is a board member: Take a look
Games and Storytelling

A finnish view on media and culture


Again, found by Christy and very interesting indeed, the opinions of lead players in the media market on new media usage etcetera, take a look!

Sunday, February 06, 2005 | Advertising | Nissan steers 24-minute ad towards younger market

'24' is good material for crossmedia communication. Nissan is taking part in the script. The new commercial communication. (you need a free registration for media guardian, but it is worth the effort) Advertising Nissan steers 24-minute ad towards younger market

Dutch market WRR report focus on fast changing media landscape

It is to be expected, Dutch public broadcasters are not very happy with the latest report of the Scientific Counsel for the Dutch Government (WRR). You will find the report on this link,
it is in Dutch and probably most relevant if you are interested in the (small) Dutch market. This report takes into account future developments of the medialandscape in an Undutch good informed manner. Changes are occuring very fast around us and I many times feel on an island when I talk to Dutch programmakers about crossmedia. They do not have a informed view on developments, at least that is what I encounter a lot. When I ask them what they think of things happening in other markets, such as the UK they don't have a good informed answer on that.
They definitely do not have an open minded attitude about talking on these changes, I think that is a sign of being scared because you know things are going to change and you will have to leave your safe spot, but you have no IDEA as to what you can expect. This WRR report however very clearly takes into account the fargoing transformation of the media landscape in the very near future. It may be clear as to where I stand here.