Tuesday, December 05, 2006

2007... Breakthrough of new crossmedia formats?

Will the new year to come finally set movement in the market to develop new crossmedia formats? Are we able to convince that the risk-benefit balance of crossmedia communication is turning positive? I plan to put much energy in there. For a long time I have not blogged regularly. Reason is the set-up of a business to measure reach on any floor, but it is especially interesting on the shopping floor. Do you want to know how much visitors reached which assortment AND what is the effect on sales? How long where they standing there? Is this time spent value made up by the margin on the sales floor? Do you want to pump up your floor productivity. I have developed the tool to let the productivity and profits in shops grow... continuously!

What is the connection of this tool with crossmedia communication?
Have you ever wondered what the effects of your above the line communication are on the below the line shopping floor? You know that place where the FINAL DECISION is made?
Compared results in other media channels to results in the final media channel, the shopping floor, on a continuous basis? Probably not, because you did not have the means to do so. Well, now that problem is solved. Yes this is a sales pitch. I rarely gave one on my weblog. There must be a reason I do now. ;-) I will tell you what is the reason, this tool will really help to clarify a lot of questions on media effects in a rapidly changing media environment. Don't we need that now, to measure the effects of crossmedia initiatives? What is the risk-benefit? Retail Treks (name of this tool) will help to answer one of the most important questions in the sequence.. what is the effect in store?

Wednesday, November 15, 2006

The next level

Through the long tail blog of Chris Anderson (read his book).. I found this:

Take away the battery problem and increase processing power multifold..
Your mobile device will become your life's directory.

Monday, October 09, 2006

crossmediaweek,, a late reflection

A little late, but here are my impressions from the crossmedia week in Amsterdam.
I will quote some of the interesting phrases I heard:

- World creation with ecosystem of organical growth of emergent stories
- mash ups; quick presentation, comments, points of views (tools machinima and quick storyboarding)
- Atlas of codecs that guide through events
- Crossmedia development is a profound moment in the evolution of media - existential happening - it is about US and our creativity (Gary Carter Fremantle FX; excellent relevant presentation!)
- meaningful relationships, beloning connection, protection, trust, intentioned attention, from ease of use to improving quality of life; protect, filter and support (Linda Stone; the most profound speaker at the whole event.. that I got to see)
- real meaning is in the use, affiliated spending on- and offline, more dependent on the web, battle is threefold, for attention, the home and the pocket, new interactive layers to navigate unlimited choice, having control and making smart use of it, media is technology in disguise and the best disguise makes it most usable, profound change occurs after shifts in time-spending and money spending, transformative power of the brand, engagement versus interruption (John de Mol, an invitation to the advertiser to join in the movement)

Wednesday, September 27, 2006

start crossmediaweek in Amsterdam

Today the crossmediaweek in Amsterdam started its programme. The entourage is great. The programme today was.. sufficient. No really exciting things.. yet. An interesting debate at the crossmedia cafe about the value of a crossmedia idea versus person operationalising the idea. Value is offcourse idea AND person (better still ..team). Frackers claimed ideas are not so important, it is what you make of it. I agree completely. When he invests he looks at the person and later maybe at the idea. As an ideabroker I can only say that this feeling is mutual. For I am not interested in money per se, it is only a means to get to a goal. It is who you make the journey with the team you build, the one giving you money to grow is part of the means, part of the team. If you do not know where you put your coins, stay out of the game.., this is a lesson we learned from the internetbubble. Finding intelligent money is difficult (in my opinion). What good is money if they pull the plug two months too early, or keep pumping it into idle ideas, pulling down total revenue of a portfolio?

Thursday, September 14, 2006

What is MIT doing on convergence..

The illumious MIT.. Find out what there doing on convergence right here:


Tuesday, September 05, 2006

Talpa interested in Hyves

Word has it...reliable journalistic resources... that Talpa is interested in buying social network hyves. (http://www.hyves.nl) This fastgrowing community, primarily populated by 12 to 25 years old, can peak at each others lives and stay in touch. The peaking around in the others "krabbels" and pictures is the true power of attraction of the system.

Talpa would make a very strategic crossmedia move here.
Anyway price will drive up, because somebody will buy them, soon.

Tuesday, August 29, 2006

new market figures on convergence

Accenture has made a report on the future of convergence and identifies fierce competition from Asia. I have accentuated this before.. Asia has the perfect base for convergence; a highly skilled IT workforce, large film and television industry (bollywood is as big as hollywood, in production size and turnovers) and they can make the leap for going digital all at once (many parts of the territory is not yet on analogue television..).. no heritage like we have in Europe..


Thursday, August 24, 2006

5 lessons for marketing media content

Snakes on a Plane: 5 lessons for marketers
"Snakes on a Plane" was the number-one movie this weekend, taking in $15.3 million. Some traditional media outlets that were so quick to trumpet months of unprecedented Internet buzz called the take "disappointing" and a "letdown."
Don't believe the hype. "Snakes on a Plane" was a first in many ways and if anything, proved that giving fans a stake in the outcome made the movie more successful than it would have been otherwise. (I saw it this weekend and it was pretty bad, but in a fun way, like "Rocky Horror" but without the singing.)
I think there are five key lessons to take away from what will always be remembered as the SoaP phenomenon:
1. Memes have never been more important. The simple and straightforward title was so unlike Hollywood films that fans took interest. Like a gene, a meme knows how to replicate itself. All of the instructions to copy it are inherently transmittable. "Snakes on a Plane" had all of the cultural transmitters necessary for it to easily sink into our cultural consciousness, which made it easy for DC Lugi and all of the other creative content creators to have fun with the concept. Social media means memes will spread faster than ever before. A name means everything if spreadability is the goal.
2. When fans embrace your meme, embrace your fans. Kudos to SoaP director David Ellis for acknowledging bloggers and fans. The studio didn't get medieval on them. They reached out to bloggers to thank them, invited them to promotional events, and finally invited many of them to the Hollywood premiere.
3. The culture of participation is here. Driven largely by the 20-something generation of Millennials, participation is what they expect. That's how they grew up and that's what they love. When Millennials and other meme-infected creative people are passionate about a product, idea or cause, they find the means to create and participate. Social media is their collaboration system. SoaP has proven that citizen marketers will help even the most niche-oriented product like "Snakes on a Plane" find an audience.
4. Embracing citizen marketers reduces risk. Launching a new product is betting against huge odds: Over 80 percent of all new products fail. New Line reduced its risk by listening to fans who wanted more snakes, gore and f-bombs. Making $15 million in one weekend is disappointing how? (Silly media.) If New Line hadn't listened to fans and released a PG-13 film called "Pacific Air Flight 121," chances are no one would have talked about it, and it would have been just another low-brow Hollywood movie.
5. The experience is the difference between profit and failure. SoaP was not just a film but a film-going experience. People dressed up, brought rubber snakes, shouted lines at the screen and had fun. All of the fan-created fun (and Sam Jackson's infamous, fan-created line) created an expectation of "we're in this together." (Read through these comments for first-hand reports from movie-goers.) It wasn't "Snakes on the Waterfront," but some people said it was the most fun they'd had at a movie in years. That's welcome news for an industry whose revenues keep declining. Before seeing SoaP on Friday night, I had not been to a movie in five months. The film industry's theater partners insist on ruining the experience by commercializing it to death. After sitting through 40 minutes of commercials for video games, the Army, Sprite, new TV shows and upcoming films, I won't return anytime soon.

from: http://customerevangelists.typepad.com/blog/2006/08/snakes_on_a_pla_1.html

Thanks also to Christy Dena; http://www.cross-mediaentertainment.com/

Thursday, August 17, 2006

Avatar socks...

Yesterday I read a very amusing report about the growing trend of people to turn socks into favorite friends. De Telegraaf reports this to be a worldwide trend.. With this character, designed by yourself you express yourself and have an ever caring friend with you all the time.
I started wondering which of my socks would have a chance of becoming my caring friend. My socks are actually quit boring, most of the time. But sometimes I hide Disney characters in my boots. One of my favourites is Thinkerbell, naughty emotional little bitch. Kind of fits to (the dark side..) of my otherwise "lovely" character. Furthermore I found the idea of actualising an avatar for IRL funny. Is it because we are getting more used to building avatars in virtual worlds? Is it a transcending of virtual habits back into everyday life? When Thinkerbell transforms to be my favorite avatar sock friend I will upload a lovely picture of her.. promissed ;-)

Tuesday, August 15, 2006

TV content on its way to the mobile platform in the US

ABC is developing mobile phonegames as extensions to its succesprogrammes Desperate Housewives and Lost. Unfortunately in Europe not yet available because I am very curious how they have adapted the content to a light (mobile) game.

US cable network HBO has released one of its original documentaries for free for the first time as a video podcast available from its own website and from Apple's iTunes Music Store.

(c21 media.net)

20th century fox offers popular movies and series online

Twentieth Century Fox is passing by its' coldwater fear of offering films online. Warner Bros already started film offerings online a while ago. It seems the big 5 are not waiting for a catastrophhic market make over as the music industry has experienced through Peer to Peer. Already most of the P2P traffic (which is the major part of internettraffic worldwide) is for movie content. The movie mologs are following the i-tunes model and started an online offering. When the price is right, the advantages are that users can get their movies 'clean'.
Listening to the wishes of your customers is always a wise thing to do. The obstacles for listening to these wishes are often organisation-culturally dominated. It takes courage to break through these barriers, but on the other hand, there is no other way.

Friday, August 11, 2006

Digital Media Space "share of voice"; blackberry TV, sony and channel 4 VOD

Slowly but certainly the race for 'share of voice' in digital media space is heating up.

CanWest launches Blackberry TV: Global TV parent CanWest MediaWorks is launching bbTV, the first advertising-fuelled Canadian market effort designed to deliver video content to users of BlackBerry handheld devices

Sony preps new AXN channels for Europe: Sony is poised to roll out a string of new channels across Europe under its AXN action banner, with Germany, Switzerland and Austria all on the agenda and an animé network for the UK.

Channel 4's VoD plans go beyond TV : UK terrestrial Channel 4 is planning to launch on-demand services that go far beyond television in its continuing quest to gain a "disproportionate share of voice" in the digital media space.


Thursday, August 10, 2006

The user in the director's seat; UGC is gaining impact

The explosive growth of YouTube (300 % in a year), myspace and video google (no figures yet, but I am convinced it is growing extensively) is making the notion of users wanting to generate content more solid.
Now in the Netherlands@ home is adding a UGC service with Zizo to the offerings. Users can send in material, that is rated and then aired. Idols on a daily bases. And NCRV is starting up 'videotalent" http://www.videotalent.nl a video upload service for the public.

All of these, it is a rough land of new beginnings, lovely to see. Yet at the same time it needs to grow beyond the material of the poodle in the pool to generate a break through. I am awaiting for the next global news issue (allas it will probably be a catastrofic situation) where witnesses will send in their reports and google video and youtube will be the number one news deliverers because of the fastness and the "no control" over the content that is an essential part of the "format". And for now, nothing wrong with the poodle in the pool, for what is the information we like to share anyway? What do users want to show off themselves? Wonderfull sources to explore..

Monday, July 17, 2006

crossmedia lessons learned at the world championships football

Very interesting event on august 25 in cologne about the experiences with integratedn crossmedia customer oriented models at the world championships Football.


Monday, July 03, 2006

Cross media week in Amsterdam not balanced for niche thinkers

A good line up of speakers for the Amsterdam Cross Media week. But.. only large industry players. I miss the balance of innovative and creative thinkers from the scientific fields and arts. It looks like media republic was dominant in creating the programme.

As time goes by, I am getting reactions from accredited thinkers and (artistic) workers in the cross media field that they have not been contacted or invited to join the debate. I will certainly visit the week, but I will certainly miss these thinkers to feed a good debate. Sharing insights is one of the prerequisites of crossmedia. ..like multiple points of view... Besides if I look at the list of speakers I can certainly see a bias in favour of the organisers, that have created a nice image-boosting platform to embed their own messages in at cost of the Amsterdam community that sponsors with... 500.000 Euro. Where a big mouth will take you..


Tuesday, June 06, 2006

Another jewel from the mediacenter

Get inspired at this wonderfull new blog of the mediacenter portraying visions that count!
And join in the debate!


Monday, May 22, 2006

Talpa starts with streams and chat in MSN

Finally we hear something of a crossmedia experiment coming from Talpa.
So far now all Talpa has done is follow the developments and copy the successes, like 'programma gemist' as a copy of 'uitzending gemist' a pubcasters's initiative. There is nothing wrong with copying good ideas. Better a good copy then a bad idea. But as De Mol suggested a year ago when he launched the Talpa channel, that the medialandscape will 'change more in five years then in 25 before (or something like that..)' I agreed fully and was anxious to see what would be his initiatives in this respect. So far Talpa has played it safe by following the lead of others. I found that dissapointing, because.. now we had one person with a view on the future that could make a change because he has the means to experiment and he can suffer some loss there to get some win. He could speed up initiatives, making use of the fact there is not a lot of negotiating necessary to start a project. This could give him a big advantage in the market place. He could differentiate at a high speed, with projects failing in total, some in part en some successes. Instead all we saw whas more of the same. Not strong strategically.
Now this initiative starting from june 1 I find interesting, because it will tell you more about how people will act sharing at televison program while being at another place. With MSN you can simultanuously with your buddies watch the same stream of a program and chat about the programme will doing that. This gives Talpa a very interesting insite into what the viewer is experiencing while watching their programs. Good material to rethink what the viewers are negative about and to see what is succesfull to further build on. That is listening to your public and deciding what is relevant to them. Two of the key drivers of crossmedia communication in my perception. The article is in Dutch..


Wednesday, May 03, 2006

changing newsparadigm around the world

Take a look at the we media conference currently held in London:


Happening now and probably it will be accessible afterwards too.

Wednesday, April 26, 2006

first dutch crossmedia congres

Today I had the honour of co-chairing the first dutch crossmedia congres in the RAI. It was an interesting day in which we could see that from where companies might start, be it newspaper publishers (PCM), television (Endemol) or telecommunication (KPN), the convergence was noticable. PCM is starting projects on the internet AND on television. Endemol is going into distribution together with KPN and KPN is starting as a television provider. (IPTV) Everybody is getting into the competition on other fields. In comparison to a year or two ago where the general meaning was that this will come sometime somewhere, action is being undertaken today. The Dutch industry is starting to get awake. Still if you compare to the UK and the scandinavian countries sophistication in crossmedia thinking is not to big. But in Holland we do have the perfect starting situation, infrastructure is excellent as also noticed by Dick van der Graaf from Endemol. What we need is disruptive thinking. I did not here very much of that today. But then are the big institutionalised companies ever the ones to disrupt? I dare to question that. Difficulty is that you have to keep your share in the current market and at the same time attack the system you thrive on.. The Dutch advertisers (the money) in the market are still a little to anxious to try really new disruptive crossmedia projects. But this is what we need to foster catalysing growth. Look for, be open to and try new (low cost) things. Start small and then let it grow organically, by users pulling on the concept. Like a circle that starts small from the middel and gets bigger and bigger all the time.

Monday, April 24, 2006

social currency

I have been thinking about this concept that popped up in my mind a couple of months ago, during my work with the p2p tribler project group: "social currency" it has to do with getting the value out of the ever growing folksonomy that is being created by us all.

A good visionary blog on this is:

As massmedia are deteriorating in there strength, how to grasp what is going on?
The internet is a wonderfully logged place. Logs are being tagged and connected to other people;places.. But what are the connections and more importantly what do these connections between people mean?

An opinionleader in one field creates social currency when he/she exhibites knowledge or tips. At the same time the opinionleader will be a follower in a completely different field. What is the value of his knowlegde node network. In other words what is his social currency?
And can you trade social currency? One currency for another? What is the value base?

Tuesday, April 18, 2006

The space is a medium, let's make that accountable!

I have worked for several years now at a product that is using videotracking technology to capture movement of people in spaces, such as stores or stations or events.. etcetera.
From 2003 to 2004 I conducted a pilot in a store in Roosendaal, Netherlands to explore the possibilities of videotracking to get information on behaviour of people. This resulted in developing 2 applications to generate keyfigures to look at behaviour...
near a screen, near an assortment, in a waiting line, on an airport... You name it. I condensed the information to media key figures such as OTS and Window of Opportunity.
It is a very intelligent product that is still very easy to work with and that can generate amazing results, especially for centrally organized organizations. Imagine we lifted turnover by up to 10% in some weeks in our pilot store. If you take that centrally and work through the adjustment in say all stores. Also if effects are not that strong overall, It may still very well turn a smile on your face. Because the measurement is continuously you can learn through time what has worked well and what did not and you can adjust seasonal products as they go. Off course you can also see effects of new products more timely and make adjustments right away. After a while it may even be possible to use the information in your storage policy and personell planning. It takes time to tell the story though and it takes even more time for most companies to do really new things. Working with this instrument forces you to take what happens on the floor into account strategically. But the pressure of needing a measure for the effects of narrowcasting, digital signage accelerates the need for information on what happens in spaces where these installations are installed. After all there are sometimes large investments involved that need a return. In order to calculate this, we need a measure of the effects. Not to forget we need a measure of the effects on screen level, if we want to attach a rating to the messages on screen. RetailTreks (that is the tradename of this product) is very well able to give you information on the effects of digital signage. In a store we can even look directly at the effects on category level. Did the message of a product result in more visits to the assortment? And after that, did the assortment visits generate more sales?... This first step is an important step to make by the way, only looking at sales uplift to see if digital signage is effective, may have you ending up working at a message that was effective in the first place, not getting the conversion went wrong on assortment level, and if you do not measure that you will not see the difference, turning on the wrong screw to get it better!)
And while you are looking at the effects of digital signage and can make up a rate card for third party advertisers, you may as well look at improving your total retailformula and take alongside the percentages of improvement you can make with that. It is what we say in Holland to catch two flies in one stroke.

Tuesday, March 07, 2006

P-2-P Fusion; aboutP2P television

On March 17 there will be a workshop on P2P television in Amsterdam
It will be held at:
Felix Meritis
Keizersgracht 324
1016 EZ Amsterdam

I have the honour of moderating the discussion with the experts. The workshop can only be attended after invitation. If you are interested you can send a motivation of your interest to:


Friday, February 17, 2006

personal observation about blogging

When you get busier and busier, you try to keep on blogging, but deadlines of projects seem to be more pressing all the time. And in the blogosphere not publishing in a week is a certain dead. So I am definitely dead by now. If anyone may read this (by coincidence) I only want to bother you with interesting stuff (not like this then) and I have a lot to tell, but need some time to reflect on it and tell you about it. But as a promo to keep in touch, here's what will be coming up:
- making measures to count audiences to CAN {Captive Audience Network} ; narrowcasting; Digital Out of Home etc (you know the screens everywhere) , so that viable business models can be built. Yes it can be done, will be done and I will tell you more about it.
- What will happen to the broadcast model when TV becomes a free asset? Yes, we are talking P-2-P television and the regression of the total value chain. Relevant? I think so. Interesting.. you decide.

See your next time, after my reanimation

Wednesday, January 25, 2006

Talpa and Endemol trying to make money with pull services

Talpa as well as Endemol are trying to get people to pay for their content. Talpa is selling its serial Van Speijk price 1.50 Euro per episode. Endemol is selling one minute versions of the popular soap GTST. price will be around 0,50 Euro up to 1.00 Euro per minute.

X-media club, a party it was!!

I had the pleasure of moderating a very interesting debate on crossmedia at the Hogeschool van Amsterdam. There is a stream available, total duration is 3 hours, but every minute interesting.

We had

concept developer Theo Meereboer of Sanoma;

Krijn Schuurman as a media trendwatcher

Annelies Kaptein, one of the first interactive television programmers in the NL, who has won several international awards for the work of her company Stoneroos,

Paul Naber of Microsoft about XBox 360 Live and the mediacenter

And finally Johan Pouwelse (TU Delft) to disrupt all the earlier presentation with his work on P2P television, it may change the nature of broadcasting completely.. remember Napster and the music industry..

Obviously it is in Dutch..

Take a look


Thursday, January 19, 2006

the guys that wrote the ' we media ' report

Take a look:


50 million for Dutch crossmedia-fund

Joop van den Ende, the other half of the famous Endemol enterprise is back in the mediagame. He has started up a crossmedia fund. Together with Hubert Deitmers (former board of directors Endemol) Van den Ende plans to bring his passion for media back into new companies that operate on the converging marketplace. Van den Ende has been active in the world of theater with his VandenEnde foundation after he left Endemol. His work has had a significant influence on the developments of the theater market in the Netherlands and as far as I know also in other places in Europe. He explained in an interview that he was making money in two ways, by exploiting the theater buildings and by selling tickets for the plays in these theaters. One of his last projects is building the new DeLaMar theaters in Amsterdam, by reconstructing this old theater in the center of Amsterdam for new glorious theater moments. Not all projects are highly profitable, also high culture productions are supported. Van den Ende was bound to a non-competition agreement with Telefonica untill 1 January of this year, after John de Mol and Van den Ende sold their company to the spanish 6 years ago. Both of them earned billions with the sale. The new fund (VandenEnde &Deitmers) aim at smaller but innovative enterprises. A return on investment of 20% per year is achievable in this field. That is very probably a good informed estimate and means good news for all of us operating in this field.
Another 100 million is reserved to help middlesize companies, such as Eyeworks grow (although I doubt if Eyeworks is still middlesized, they are a pretty large player by now). There has been a long term relation between VandenEnde and Oerlemans (Eyeworks) as Van den Ende was the first to recognize Oerlemans talents as more then a soappie. On the verge of the convergence in the mediamarket to seriously take up, both big mediaplayers are back in the game. And both de Mol and Van den Ende have been very succesfull in the broadcasting market, signaling a good view on the possibilities in the mediamarket. Since both are aiming at crossmedia developments, that is good news for the development of the crossmedia market in the Netherlands and Europe. The flip side may be that again the same people will be dominating the media market. In general it is good news for all crossmedia missionaries out there.

Monday, January 09, 2006

how writing will change in this century, says christy

Christy Dena is a well appreciated co-thinker on crossmedia. Here's what she has to say on the future of the noble art of writing:


reserve in your agenda 23th of January

Yours truly will moderate the discussion at the X-media event on 23th of january:


It's free and inspiring

newsvine, news by you

In Korea they already have a website that is made by the readers (Ohmy).
On Frankwatching I saw this tip:


It is still in beta, but looks very interesting. This can function as a "portal", sorry for using that out of date term, but that is what it is, for the news you would like to receive. You can publish articles and if you do that good, meaning you have high relevance, you will make more money on the ads that accompany your articles (you get that money). Next to your own rss feeds, that generate your personal news window, you can browse the newsvine for new points of view. Not everybody will do that, but I can imagine (as a former journalist) it is a very rewarding source for professional journalist to skim for interesting items. Big and small news..

My source; http://www.frankwatching.com/archive/2006/01/07/newsvine_iedereen_kan_nieuws_m

Thursday, January 05, 2006

inscript sponsoring is to safe broadcast budgets

The new European directive for the audiovisual industry will 'loosen' the rules for product placement. This will help the broadcasters to grow their budgets and keep on pace in the market of emerging on-demand services is wat the commission expects. Because this will be more effective commercial communication thereby generating higher income for broadcasters (again).
Off course this will not be enough. Broadcasters will have to get into the on-demand field as well if they plan to keep their position at least almost stable. They have a big advantage opposed to newcomers, they are known and trusted brands to the public. What is very interesting is the 'country of origin' principle. Meaning your service has to be build to the rules of the country you are established in AND may not be hindered explicitely by the law of the country it is aiming at, besides the country of origin. If I look at the UK for instance, rules for lotteries and gambling are much more liberated then in the Netherlands. Off course the Dutch can hold on to many of their rules, claiming on public policy. However if harmonisation is required, these will have to be liberated too. Working from UK territory and offering services to the other Member States, what is the freedom to offer your service in the whole of the EU? Is Luxembourg still a good country of origin to be based? If so, it will be even busier in this small country (where Viviane Reding, commissioner of IST and Media originates from). On demand services will only have to conform to very basic rules regarding protection of minors and from discrimination and hatred etcetera. Because people decide themselves to consume this content rules are very basic. The consumer has to take his/her own responsibility on what to consume. One market that is definitely going to boom under these rules is the on demand market for adult content. A category per se that will be demanded by consumers. Short reporting (news and sports) are to be offered to other countries on reasonable terms. Foreign sales of news is a source of income under fire. What will be the role of the international news agencies? Will they see their positions harmed. Owners of sports rights may have to see into their estimates on income from short reporting too. In favour is the consumer in any case because more easily they will have access to relevant information.

Monday, January 02, 2006

NSE, last attempts..

NSE the news sport and entertainment show on newcomer Talpa is currently still in heavy weather. A newsprogram always needs more time to grow, the same applies here.

NSE has to question itself.., What is my true added value to the newsparadigm that is already offered? And that is not in the form of your newspresentation it is in the news itself. What is the point of view? Are you going to kick ass, well go out and kick some real ass! Are you going to tell the true story of people, well go out and paint me the portraits. I want to see interesting people that are touched or part of the news, it may take a 6 minute portrait a day.. I want to see politicians, the guys and girls in charge confronted at their spot, not with a sneering remark in the studio. Play it straight, put it in their faces and tape their reactions. Be the rebel on the court, instead of playing the role. Don't make it easy on yourselves.. Go all the way, time is almost up..