Tuesday, April 05, 2005

Al Gore in favour of co-creation

Former US vice president Al Gore has pledged to "transform television" with his new channel venture, which will launch in August aimed at the internet generation and feature a tie-up with ├╝ber search firm Google. Gore said the channel, called Current, would be the country's first national network created by, for and with an 18-34 year-old audience.

Programming will be short-form, 15-second to five-minute segments, covering everything from fashion to music, videogames, politics and the environment. It will be produced by Current as well as its viewers, who'll be able to submit their own content via a website. 30 seconds to three minutes in length, these segments are intended to "buck conventional news practices by reporting not on what media editors decide is 'news,' but on the topics people are actual searching for right now. So news isn't what the network thinks you should know, but what the world is searching to learn."

He may have my vote

C21Media:

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