Monday, April 04, 2005

IPO fever in Broadcast industry

Is it a new hype forming or is it sound market movement? After the announced flow to the market ..again.. of production house Endemol, more indies are following in search of growing capital. The upcoming developments in the broadcast market are showing the powers are shifting. Maybe now the time has come that content will be king? It is definitely true the value of regular broadcastchannels is decreasing. Still they have a direct path to the viewer that newcomers need to build. And that is all depending on the content or more precise the anchors. In the Netherlands John de Mol is currently securing many a deal with high potential presenters to secure the success of his new channel. After first acquiring the loyalty if his very successfull sister he has now secured a deal with Beau van Erven Dorens (for whom I hold a weak spot after discovering in him an inspiring colleague, a long time ago). Apart from this, I think he has grown into a very valuable presenter and a skilled progam maker, that still has many talents to show. With these characters John de Mol is getting hold of the scarse creativity that will be key to success in the fast changing medialandscape.