Monday, May 23, 2005

Blogs and the news: BuzzMachine... by Jeff Jarvis

Here is a valuable tip for journalists that are up to speed with the changing news media landscape: Here's what they do in the states with the influence of bloggers. So the basic idea is, be smart and look at it fresh and get those voices in your format!

BuzzMachine... by Jeff Jarvis: "CNN has the chicks reading the geeks. MSNBC started by having bloggers actually on the air and I thought that was good (being one of them). Last week, they switched format, it seems, to have producer and nice guy Tony Maciulis do the reports: He's good at it. Everybody's reading text off a screen and, yes, it does make for a straight line.
So what's the point? Well, sure, TV wants to get the geek-cool ruboff of this blog thing. But I think it's good that they're also promoting these new voices: The more the better. Have they found the right way to do it? Not yet.
MSNBC has talked about having a blog reporter and then having bloggers on to have actual opinions. I think may end up being a good way to go.
This week, MSNBC's Connected had me on not do the blog report -- I'll miss that question: 'What's happening in the blogosphere, BlogDaddy?' -- but instead to have actual opinions about the news media and the internet.
I think we'll end up with a hybrid: Blog reports do give a fresh breeze of vox pop on the air. Bloggers as guests get to bring new perspectives and voices to TV (and radio and print). And what I still want to see is citizens creating their own reports and commentary -- vlogs, podcasts, whatever -- and getting those on the air.
: Ed Cone comments here... without the cam."

By the way: We can also confirm the take-over of '538' by Talpa as mentioned in the previous article about a Dutch mediatycoon and the question will he be modest? He's not!