Inscript goes back to its roots

´Foodfight´ an upcoming animation of Threshold Animation Studios and Lions Gate Family Entertainment are making supermarktproducts into regular TV Stars. Inscript sponsoring goes back to its roots.

Charlie Sheen, Eva Longoria, Wayne Brady, Chris Kattan, Christopher Lloyd, and Hilary and Haylie Duff have all signed up for the film, which takes viewers inside a supermarket after the lights go out and the staff have gone home. It shows real products, ranging from food to cleaning items, and their respective character traits and relationships.

Imagine your soapbar falling hopelessly in love with your detergent? An intriguing way to give story to your products!!

http://www.c21media.net/news/detail.asp?area=79&article=27210