Thursday, August 25, 2005

anmi meeting on crossmedia with kpn and talpa

Yesterday I visited a meeting on the future of crossmedia by Anmi Summerschool in Amsterdam. Michiel Buitelaar, KPN and Edwin Tromp, Talpa cross media where giving their views on future developments. Unfortunately I missed the first part of Edwin's presentation, but got right on time to learn where Talpa is expecting to make money: traditional spot, sponsored content, stream spots, subscription fee, pay-per-view, shared business and market places. He has also talked about putting the concept central at Talpa and then thinking channels (I got this second hand). I think it is the right idea, but with the 'wrong' people, because Talpa's team is dominated by television people. They are not able to think crossmedia, as is becoming ever more clearly visible by now. Not an easy job for Tromp I think. Then Buitelaar, KPN talked freely of his ideas on the future. I happen to know Michiel from many years ago, where he was only thinking telecom. And was very eager to learn about the other media I was coming from at the time (television and internet) He has made a further step in his thinking from then and had a very clear presentation. Unfortunately he also turned out to have become quite blase as director of the KPN consumer division, I noticed when I walked up to him. Not all legs can carry the weight elegantly. Michiel talked about co-creation in the form of a 'pigeon channel'; A channel where one pigeonkeeper can upload his films of the pigeons he is keeping and where other pigeonlovers can watch the birds as they fly away. Not your everyday mass television offering, but it will be there eventually, a particular niche producing and viewing each others' content. He is definitely right that it will be going this way. It already is. KPN wanted to ENABLE this, which I think is a smart position to take. But how?

3 comments:

Christy said...

Hello Monique,

What is a 'pigeon channel'?

indira said...

Hai Christy, a pigeon channel supposed to be a channel especially for those who like pigeons. It's Buitelaar's example of the market which will change into a niche market.

(A pigeon channel is not interesting to broadcast nation wide)

Monique de Haas said...

Thanks there Indira, I also changed the text to explain this better (I hope)