ITV is looking into shopping, gaming and auction channels as a way to make money beyond the advertiser-funded model. ITV is expecting to be able to make profits with this approach. With ever more channels arising, and I expect this growth to be exponential in 2005, offerings will become more diversified. ITV is seeking to directly cash through the content that is aired in a way of keeping airtime profitable. I am very interested at the success rate of this. C21Media:
Thursday, December 02, 2004
ITV: Profitable channels without advertising?
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