Like a puppet on a string

Do you ever feel like a puppet on a string? I do.
Even in this fast changing media landscape there are players that have large influence on crossmedia developments. Like the large media conglomerates. Jenkins (MIT) has shown his concern about this and he has a point. On the other hand I think that big conglomerates will find they need to work together co-creating new content with co-creating users and new entrants. It is all in the spin